High consumer concern about food safety due to agricultural product safety issues
Food loss and increased procurement costs for distributors due to multi-step distribution structure
Complicated payment procedures in cash between distributors and farmers
Solution/Product
Traceability from production and distribution history
Consolidation of procurement from intermediary distribution
Optimalization of transportation routes
Online ordering and electronic payment system
Impact
Ensure traceability of safe agricultural products through production and distribution management systems
Reduce procurement costs by consolidate procurement and optimal transportation routes
Improve convenience by online payment systems
As the result of PoC, 83% of participants were satisfied with the system and willing to continue using the system.
Track Record
Developed the applications and conducted the PoC in Ha Noi, Viet Nam in the “Project for Establishment of a Distribution System for Safe Vegetables in Viet Nam" as JETRO Asia DX
Currently building a business model to expand the system in Vietnam and neighboring countries
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